- City to welcome over 210,000 delegates in upcoming company, affiliation occasions and incentive teams, due to bid wins pushed by Dubai Business Events (DBE)
- 20% year-on-year development of variety of occasions secured, underscoring Dubai’s continued development as a frontrunner within the aggressive world enterprise occasions business
- DBE, town’s official conference bureau and a part of the Dubai Department of Economy and Tourism, collaborated with stakeholders throughout the private and non-private sectors to seize enterprise occasions for town
Dubai consolidated its standing as a best choice for outstanding worldwide conferences, congresses, company conferences and incentives in 2024, with town securing the chance to host a file 437 occasions from a spread of sectors and professions. Driven by Dubai Business Events (DBE), town’s official conference bureau and a part of the Dubai Department of Economy and Tourism, this marked a 20% year-on-year improve within the variety of profitable bids, additional elevating Dubai’s standing as a globally aggressive occasions hub, powered by innovation, infrastructure growth, and rising world financial affect.
The occasions captured in 2024 are set to draw an estimated 210,731 delegates to Dubai over the approaching years, making a direct affect on town’s occasions, journey and tourism ecosystems, and bringing expertise and experience from around the globe to benefit from the platform Dubai offers for data sharing, skilled growth and networking.
The metropolis’s success, pushed by collaborative efforts throughout the private and non-private sectors, underlines Dubai’s unrelenting draw as a go-to, accessible, protected and welcoming world MICE vacation spot, in flip feeding into Dubai’s wider financial development by attracting extra guests, positioning Dubai within the world enterprise occasions area, and shedding mild on its thriving data economic system. Furthermore, it cements the necessary function enterprise occasions are taking part in in attaining the purpose of the Dubai Economic Agenda, D33, to consolidate Dubai’s place as a number one world metropolis for enterprise and leisure.
Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment, mentioned: “The wholesome improve in profitable bids in 2024 is additional proof of Dubai’s rising prominence as a vacation spot that delivers not solely world-class enterprise occasions infrastructure and capabilities, but in addition offers unrivalled, memorable experiences for all organisers and delegates. Furthermore, it highlights Dubai’s standing as a data hub, with associations and companies benefitting from experience and innovation within the metropolis, and in addition contributing to its continued growth.
“To build on this momentum, we are engaging with all stakeholders, trusted partners and service providers, to elevate Dubai’s position as a leader in the competitive business events landscape – aiming for sustainable economic growth, in line with the Dubai Economic Agenda, D33. We look forward to harnessing the power of opportunity to create further impact for the benefit of everyone, and demonstrate what sets Dubai apart to a global audience.”
Among probably the most noteworthy wins final yr had been the 2025 WFNS World Congress of Neurosurgery, with 4,000 delegates; the 2025 Asia Pacific Cities Summit & Mayor Summit, with 1,200 delegates; the 2025 Pan Arab Radiology Conference, with 1,500 delegates; the 2026 Global Symposium on Health System Research, with 3,000 delegates; the 2026 FIP World Stamp Exhibition, with 1,000 delegates; and the 2028 Scientific Assembly and Associated Events of the Committee on Space Research, with 3,000 delegates.
Dubai additionally secured prestigious company and incentive occasion bids in 2024, together with the 2025 Oppo Guangdong Incentive, with 4,000 delegates; the 2025 Loyal Connect Global, with 3,000 delegates; the 2025 GLA Global Logistics Conference, with 1,500 Delegates; the 2026 Forever Living Global Rally, with 12,000 delegates; the 2026 Emerson Exchange, with 2,500 delegates; and the 2026 Herbalife China Incentive, with 1,200 delegates.
In additional help of rising Dubai’s enterprise occasions panorama and below its strategic remit, DBE engaged with conferences business professionals around the globe at commerce reveals together with IMEX Frankfurt, The Meetings Show, IBTM World, and IMEX America, in addition to by way of a year-round calendar of gross sales missions, examine missions and website inspections.
Other key initiatives included the Al Safeer Congress Ambassador Programme, which engaged its locally-based material specialists and members from varied skilled fields to safe extra occasions and welcome extra delegates to town within the coming years, in addition to partnerships with key business our bodies together with the GreatestCities Global Alliance, the International Association of Professional Congress Organizers (IAPCO), the Professional Convention Management Association (PCMA) and the International Congress and Convention Association (ICCA).
This excellent efficiency follows key milestones achieved in 2024, together with ICCA rating Dubai the highest metropolis within the Middle East for the variety of affiliation conferences hosted, and Cvent crowning it primary in its ‘Top Meeting Destinations in the Middle East and Africa’.