With the help of Dubai Culture & Arts Authority (Dubai Culture), Emirati designer Shatha Essa has launched her new kids’s put on model, Shatha Essa Kids Collection in Harrods, London. It is the primary nationwide model to showcase its merchandise on the famend iconic retailer – Harrods. This initiative aligns with the authority’s dedication to investing in Emriati expertise and lifting its international footprint.
Shatha Essa has been rewarded a devoted part within the luxurious brands room on the fourth ground of the shop, for the most recent collections of her model, that includes whimsical designs influenced by fairytales and goals. The house was designed by Shatha herself, she wished it to really feel like you may have walked right into a party the place the youngsters get to function play and gown up the dolls with attire much like those they’ll select for themselves as nicely. There can be an interactive theatre that has illustrations of the attire in numerous events the place the youngsters can come alongside and play collectively within the whimsical house.
Khulood Khoory, Director of the Projects & Events Department, affirmed the Authority’s curiosity in growing the capabilities of creatives, encouraging them to raise their various expertise and enabling their paths, saying: “Emirati designers have proven their ability to innovate, generate distinctive ideas and establish successful, ambitious projects that open vast horizons. This has enabled them to transcend the local scope, contributing to showcasing the essence of our Emirati cultural identity and highlighting the strength, competitiveness and potential of Dubai’s design sector”.
Shatha Essa, Founder & Creative Director of Shatha Essa – Kids expressed her gratitude for the help of Dubai Culture stating: “To me, this marks an extraordinary milestone to be able to represent myself, my brand, my inspiration and most importantly my Dubai. The Authority has enhanced my presence as a UAE Fashion Designer with this pioneering initiative of presenting the brand in Harrods, London. This milestone is not just a triumph for my childrenswear label, but a testament to our entire nation and it’s ability to present a positive image of young Emirati talent.” She emphasised that the inclusion of Shatha Essa Kids in Harrods marks a pivotal level in her profession, highlighting that every one items are designed and produced in Dubai, underscoring the development of the town’s vogue business.
Shatha Essa Kids was impressed by her daughters, Hessa and Hind, the 2 playful women that helped form this idea for the designer. The assortment brings to life the imaginative and prescient of pleasure and class for joyous events by means of voluminous attire, elegant outerwear, candy equipment, beautiful elaborations hand crafted from shimmering sequins and delicate threads.
The house was meticulously designed by Shatha herself, aiming to create an ambiance paying homage to a pleasant party. Here, kids are invited to role-play and gown up dolls in lovely attire that mirror those accessible for them. Additionally, an interactive theatre showcases illustrations of the attire in varied settings, permitting children to immerse themselves in a whimsical setting and revel in collaborative play.
Shatha Essa Kids – the primary Emirati Childrenswear Brand to showcase its merchandise in Harrods, London – supported by Dubai Culture & Arts Authority to spice up international presence of Emirati expertise.